Google’s New Trademark Policy: Pro-Consumer, More Aligned With Industry Standards
5/15/2009
Washington -- Google has announced it would be changing its policy
regarding certain uses of trademarks in the text of sponsored search
results. The policy change will permit greater use of trademarked terms
in advertisements by advertisers such resellers and objective review
sites. In response to the announced change, the following statements
may be attributed to Computer & Communications Industry Association
counsel Matthew Schruers:
"This policy change is
pro-consumer, and in fact aligns Google's policy more closely with
current industry standards on sponsored search text."
"By
allowing ad text to make references to others' trademarks - a practice
permitted and encouraged by trademark law - Google's new policy will
improve consumers' ability to find products online, and to obtain
better information about the products they want to buy."
Contact:
Heather Greenfield
202-783-0070 ext 113
Ed Black
202-783-0070 ext 110
