CCIA Comments For House Energy & Commerce Committee’s Behavioral Advertising/ Privacy Hearing

BY CCIA Staff
June 18, 2009

The Computer & Communications Industry Association appreciates Chairman Rush organizing today’s hearing about the relationships among online behavioral advertising, the health of e-commerce, and consumer value and privacy with respect to tracking by websites and search engines.

The following statement can be attributed to CCIA President & CEO Ed Black:

“Online advertising helps underwrite the rich variety of online content choices and services available at little to no cost to consumers. But online advertising cannot do this unless the trust of Internet users is maintained through clear and conspicuous disclosure of how consumers’ information will be used. This way if they don’t like it, they can stop visiting that website or use another search engine.

“Our major concern is whether even much greater disclosure is enough when the end user tracking is conducted at the network level by ISPs through techniques like Deep Packet Inspection (DPI). It’s much easier for consumers to avoid a particular website if they don’t like the privacy policy than to end their relationship with their ISP. Most consumers have at best only one other choice of Internet access provider. Further, ISPs are in a position to collect much more data on their users, so commercial network level intrusions must be clearly restricted by law just as government intrusions are restricted.

“While the industry can and should self-regulate in many areas, Congress also can update privacy laws to keep up with 21st Century technology by establishing baseline standards for safeguarding privacy. We hope any legislation would go after bad players without stifling innovation on the Net. We believe after examining these issues as Congress is doing today, members will recognize the difference between network-based and web-based advertising practices and be able to craft privacy solutions that put consumers first.”

 

Related Articles

CCIA, Industry Groups File Complaint Against Maryland Digital Tax

Feb 18, 2021

Washington — The Computer & Communications Industry Association and a coalition of trade associations joined in filing a federal complaint against Maryland’s recent Act imposing a “Digital Advertising Gross Revenues Tax”, aimed at technology companies. The Act attempts to collect an estimated $250 million from a small number of companies in the first year, according…

CCIA Congratulates Nobel Laureates For Economic Model For FCC Spectrum Auctions

Oct 13, 2020

Washington — This year’s Nobel Prize in economics has been awarded to two Stanford University professors who came up with the economic model that governments around the world now use to auction spectrum used for everything from broadcast stations to high speed internet. Before Paul Milgrom and Robert Wilson developed a new theory for spectrum…

New Morning Consult Poll Shows Americans’ Use, Views On Tech In Times Of Covid

Jul 23, 2020

Washington — A Morning Consult poll shows Americans have found value in a range of tech services they are using even more frequently during the pandemic. The poll, commissioned by the Computer and Communications Industry Association, showed how important consumers found video chat, video streaming, food delivery services and the range of services gaining popularity.…