CCIA Comments For House Energy & Commerce Committee’s Behavioral Advertising/ Privacy Hearing

BY CCIA Staff
June 18, 2009

The Computer & Communications Industry Association appreciates Chairman Rush organizing today’s hearing about the relationships among online behavioral advertising, the health of e-commerce, and consumer value and privacy with respect to tracking by websites and search engines.

The following statement can be attributed to CCIA President & CEO Ed Black:

“Online advertising helps underwrite the rich variety of online content choices and services available at little to no cost to consumers. But online advertising cannot do this unless the trust of Internet users is maintained through clear and conspicuous disclosure of how consumers’ information will be used. This way if they don’t like it, they can stop visiting that website or use another search engine.

“Our major concern is whether even much greater disclosure is enough when the end user tracking is conducted at the network level by ISPs through techniques like Deep Packet Inspection (DPI). It’s much easier for consumers to avoid a particular website if they don’t like the privacy policy than to end their relationship with their ISP. Most consumers have at best only one other choice of Internet access provider. Further, ISPs are in a position to collect much more data on their users, so commercial network level intrusions must be clearly restricted by law just as government intrusions are restricted.

“While the industry can and should self-regulate in many areas, Congress also can update privacy laws to keep up with 21st Century technology by establishing baseline standards for safeguarding privacy. We hope any legislation would go after bad players without stifling innovation on the Net. We believe after examining these issues as Congress is doing today, members will recognize the difference between network-based and web-based advertising practices and be able to craft privacy solutions that put consumers first.”

 

Related Articles

Tech Association Response To House Bills Aimed At Handful of Tech Companies

Jun 11, 2021

Washington —  Democratic House Representatives on the House Judiciary Committee have introduced a series of interventionist bills with the aim of regulating a selected group of American digital service providers. These proposed regulations represent a shift from the market-oriented principles that have characterized U.S. economic policy. They would have a severe impact on U.S. economic…

CCIA Statement On the U.S. Innovation and Competition Act Passing the Senate

Jun 8, 2021

Washington – The Senate has approved a bill aimed at keeping the United States’ competitive edge as a leader in technology and innovation. The U.S. Innovation and Competition Act would strengthen U.S. leadership in critical technologies, such as artificial intelligence, high performance computing, and advanced manufacturing, and the commercialization of those technologies to businesses in…

CCIA Supports Efforts to Address Censorship Practices, Digital Trade Barriers in China Legislation

May 27, 2021

Washington, DC — The Computer & Communications Industry Association (CCIA) supports efforts by Senator Wyden and others to include language in the U.S. Innovation and Competition Act to address foreign censorship practices and strengthen the ability of the Office of the U.S. Trade Representative to combat digital trade barriers. Foreign censorship practices by authoritarian regimes,…