Function Media asked the jury for $600 million in damages. The dispute was over three patents—which we’ll kindly label as “broad” – pertaining to customization of web ads. The patents in this suit particularly targeted Google’s AdSense and AdWords technologies, as well as general means for providing media advertisement. Ultimately, the jury focused on only two of the patents that were in dispute.
Ed Sperling at EDN was all over this back when the lawsuit was first initiated in July 2007. His research found that Function Media’s legitimacy was questionable at best: