CCIA Welcomes Privacy Shield Package: Provides Legal Certainty, Strong Privacy Safeguards And Trust

BY Heather Greenfield
February 29, 2016

Brussels — The European Justice Commissioner, Věra Jourová, today presented the full details of the EU-U.S. Privacy Shield, the new framework for transatlantic commercial data flows.  

The framework includes major privacy safeguards including: strong obligations on participating companies and enforcement, limitations and safeguards on government access, redress possibilities for consumers, and annual reviews.

Today’s announcement follows the political agreement announced on 2nd February. The Commission’s draft adequacy decision will now require approval by the Article 31 Committee composed of representatives of the EU Member States.  The framework is expected to enter into force in mid-2016.

The European Commission press release explained that the “new framework will protect the fundamental rights of Europeans where their data is transferred to the United States and ensure legal certainty for businesses.”

“​The EU-U.S. Privacy Shield is a tremendous victory for privacy, individuals, and businesses on both sides of the Atlantic.” said U.S. Secretary of Commerce Penny Pritzker.

The Computer & Communications Industry Association welcomes the text of the new EU-U.S. Privacy Shield. The following can be attributed to CCIA International Policy Director Christian Borggreen, who is based in Brussels:

“The Privacy Shield will provide strong privacy safeguards, legal certainty for companies and it enhances transatlantic trust.”

“Privacy Shield will enable companies to safely transfer data between the world’s two largest economies.  It bridges the privacy frameworks of the EU and U.S., which are essentially equivalent.”

“We applaud the EU and U.S. for agreeing to strong privacy safeguards that limit government access to commercial data.”

“The Privacy Shield includes strong U.S. Government commitments, many company obligations, and privacy safeguards for consumers, which will enable commerce and help to restore trust.”

Related Articles

CCIA Encouraged By First Meeting of EU-U.S. Trade & Technology Council

Sep 29, 2021

Washington —  E.U. and US diplomats met Wednesday for the first Trade & Technology Council meeting in Pittsburgh. The meeting sought to rebuild the transatlantic partnership and to address global trade challenges. The two sides released a joint statement announcing principles and cooperation areas on issues including investment screening, export controls, and AI. The statement…

CCIA Offers Recommendations Ahead of the First Meetings of EU-U.S. Trade & Technology Council

Sep 24, 2021

Washington —  The first meeting of the Trade & Technology Council remains, despite recent rumblings, scheduled to take place next week in Pittsburgh.  At the conclusion of the EU-U.S. Summit in June, parties announced a recommitment to the transatlantic partnership to address global trade challenges, and the creation of a high-level EU-US Trade and Technology…

Transatlantic industry groups urge swift agreement on EU-US commercial data flows

Jul 14, 2021

Brussels, BELGIUM — Ahead of the first anniversary of the invalidation of the Privacy Shield on Friday, more than 20 EU and U.S. associations today sent a letter urging EU Commissioner Reynders and U.S. Secretary Raimondo to swiftly ensure an agreement for secure transatlantic data flows. Thousands of EU and U.S. companies continue to be…