As the digital economy expands, more attention is being paid to the impact of data processing on consumers and how to maintain responsible and trustworthy treatment of personal information. Companies have responded to shifting consumer views and expectations about how data is collected and used online by developing new data transparency tools and controls. Policymakers are also seeking ways to ensure that data controllers exercise fair information practices to protect and empower users while also encouraging innovation and protecting economically vital flows of data, particularly across borders.
New technologies and data practices have stressed the traditional U.S. sectoral approach to protecting consumer privacy. In response, Congress should adopt a federal baseline consumer privacy law to ensure that consumers’ personal information is handled responsibly no matter where it is collected or who is processing it. This framework should set consistent transparency requirements, consumer controls, and accountability measures for data controllers, while empowering the Federal Trade Commission to carry out robust enforcement. Such a framework should be risk-focused, technology-neutral, and provide safe harbors and flexibility for organizations to make adjustments according to the needs of individuals and evolving technology.
Developing comprehensive and durable privacy rules requires balance. The desire to bring the power of government to bear on the issue is a strong one, but it must be set against the need to encourage innovation, unlock the incredible social value of big data, and not to infringe upon related values such as the freedom of speech. Overly prescriptive or onerous regulation risks creating high barriers to entry for new companies and may even prohibit the creation of beneficial new technologies and privacy protective techniques and services.
Most Recent Statements & Filings:
- CCIA To Testify Before FTC On Privacy Thursday Washington –The Computer & Communications Industry Association will testify Thursday during the Federal Trade Commission’s Public Forum on Privacy. CCIA supports baseline federal privacy rules for the Internet ecosystem. CCIA Chief of Staff and Senior Vice President Stephanie Joyce will tell the FTC that federal law should protect sensitive user data that can be linked…
- Oral Remarks to FTC Forum Commercial Surveillance and Data Security
- CCIA Submits Comments To California’s Privacy Protection Agency Washington – The Computer & Communications Industry Association filed comments ahead of next week’s deadline in response to California’s request for information as it implements the California Privacy Rights Act. CPRA is the most comprehensive set of enacted guidelines in the country. CCIA offered comments on how to ensure the regulations reflect the mandates in…