As the digital economy expands, more attention is being paid to the impact of data processing on consumers and how to maintain responsible and trustworthy treatment of personal information. Companies have responded to shifting consumer views and expectations about how data is collected and used online by developing new data transparency tools and controls. Policymakers are also seeking ways to ensure that data controllers exercise fair information practices to protect and empower users while also encouraging innovation and protecting economically vital flows of data, particularly across borders.

CCIA’s View

New technologies and data practices have stressed the traditional U.S. sectoral approach to protecting consumer privacy. In response, Congress should adopt a federal baseline consumer privacy law to ensure that consumers’ personal information is handled responsibly no matter where it is collected or who is processing it. This framework should set consistent transparency requirements, consumer controls, and accountability measures for data controllers, while empowering the Federal Trade Commission to carry out robust enforcement. Such a framework should be risk-focused, technology-neutral, and provide safe harbors and flexibility for organizations to make adjustments according to the needs of individuals and evolving technology.

Developing comprehensive and durable privacy rules requires balance. The desire to bring the power of government to bear on the issue is a strong one, but it must be set against the need to encourage innovation, unlock the incredible social value of big data, and not to infringe upon related values such as the freedom of speech. Overly prescriptive or onerous regulation risks creating high barriers to entry for new companies and may even prohibit the creation of beneficial new technologies and privacy protective techniques and services.

Most Recent Statements:

CCIA Applauds House Passage of Email Privacy Act

Washington – The House has unanimously approved legislation to enhance privacy protections to citizens’ email. The long overdue Email Privacy Act clearly gives Fourth Amendment protections to electronic communications by requiring the government to obtain a warrant based on probable cause to access the contents of citizens’ email stored in the cloud. The bipartisan bill,…

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CCIA Urges House Passage of Email Privacy Act

Washington – Tomorrow Congress is scheduled to take up the Email Privacy Act on the House floor. The Email Privacy Act, introduced by Rep. Jared Polis (D-CO) and Kevin Yoder (R-KS), is a bipartisan bill that aims to modernize the Electronic Communications Privacy Act (ECPA) to prevent Americans’ email from unwarranted government intrusion, in accordance…

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CCIA Applauds House Judiciary Committee Approval of Email Privacy Act

Washington – The House Judiciary Committee has voted to favorably report long-awaited reforms to give improved privacy protections to individuals’ electronic communications. The Email Privacy Act (H.R. 699) would require the government to get a warrant before demanding companies turn over customers’ emails and other electronic communications. The bill was amended by a substitute amendment…

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Data Protection Authorities’ Opinion Paves Way For Adoption Of EU-US Privacy Shield

Brussels — European Data Protection Authorities today issued a non-binding opinion on the EU-U.S. Privacy Shield, the new framework for transatlantic commercial data transfers. The Chair of the Article 29 Working Party, Isabelle Falque-Pierrotin, called Privacy Shield a “major improvement” and a “great step forward” from its predecessor, the Safe Harbour. The Working Party did…

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