As the digital economy expands, more attention is being paid to the impact of data processing on consumers and how to maintain responsible and trustworthy treatment of personal information. Companies have responded to shifting consumer views and expectations about how data is collected and used online by developing new data transparency tools and controls. Policymakers are also seeking ways to ensure that data controllers exercise fair information practices to protect and empower users while also encouraging innovation and protecting economically vital flows of data, particularly across borders.
New technologies and data practices have stressed the traditional U.S. sectoral approach to protecting consumer privacy. In response, Congress should adopt a federal baseline consumer privacy law to ensure that consumers’ personal information is handled responsibly no matter where it is collected or who is processing it. This framework should set consistent transparency requirements, consumer controls, and accountability measures for data controllers, while empowering the Federal Trade Commission to carry out robust enforcement. Such a framework should be risk-focused, technology-neutral, and provide safe harbors and flexibility for organizations to make adjustments according to the needs of individuals and evolving technology.
Developing comprehensive and durable privacy rules requires balance. The desire to bring the power of government to bear on the issue is a strong one, but it must be set against the need to encourage innovation, unlock the incredible social value of big data, and not to infringe upon related values such as the freedom of speech. Overly prescriptive or onerous regulation risks creating high barriers to entry for new companies and may even prohibit the creation of beneficial new technologies and privacy protective techniques and services.
Most Recent Statements & Filings:
- CCIA Applauds Senate Commerce Attention To Data Transfer Solutions Washington — The Senate Commerce Committee holds its hearing “The Invalidation of the EU-US Privacy Shield and the Future of Transatlantic Data Flows,” Wednesday to examine the economic impact of the suspension of the popular data transfer framework and the U.S. government’s ongoing engagement to negotiate a new transfer system. Thousands of large and small…
- The European Commission Proposes New EU Data Sharing Rules, Expands Restrictions for… Brussels, BELGIUM — The European Commission published a new proposal today, the Data Governance Act, to facilitate data sharing among public and private organisations. The legislative proposal also sets out conditions for people to share their data for the public good in the name of “data altruism”. Today’s proposal seeks to provide legal certainty for…
- CCIA Comments to European Commission and EDPB on Ensuring Data Transfers post Schrems II