As the digital economy expands, more attention is being paid to the impact of data processing on consumers and how to maintain responsible and trustworthy treatment of personal information. Companies have responded to shifting consumer views and expectations about how data is collected and used online by developing new data transparency tools and controls. Policymakers are also seeking ways to ensure that data controllers exercise fair information practices to protect and empower users while also encouraging innovation and protecting economically vital flows of data, particularly across borders.

CCIA’s View

New technologies and data practices have stressed the traditional U.S. sectoral approach to protecting consumer privacy. In response, Congress should adopt a federal baseline consumer privacy law to ensure that consumers’ personal information is handled responsibly no matter where it is collected or who is processing it. This framework should set consistent transparency requirements, consumer controls, and accountability measures for data controllers, while empowering the Federal Trade Commission to carry out robust enforcement. Such a framework should be risk-focused, technology-neutral, and provide safe harbors and flexibility for organizations to make adjustments according to the needs of individuals and evolving technology.

Developing comprehensive and durable privacy rules requires balance. The desire to bring the power of government to bear on the issue is a strong one, but it must be set against the need to encourage innovation, unlock the incredible social value of big data, and not to infringe upon related values such as the freedom of speech. Overly prescriptive or onerous regulation risks creating high barriers to entry for new companies and may even prohibit the creation of beneficial new technologies and privacy protective techniques and services.

Most Recent Statements:

CCIA Signs Joint OTI Letter Supporting Encryption

Washington — A day before a Senate Judiciary hearing on encryption, the Computer & Communications Industry Association joined 100 other organizations from around the world in a New America Open Technologies Institute letter  to officials in Australia, the U.S. and U.K expressing concern about their misconceptions about encryption.  CCIA, which represents device makers, internet services…

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CCIA Asks Senate Judiciary To Extend And Strengthen USA FREEDOM Act Protections

Washington — The Senate Judiciary Committee holds its first hearing Wednesday on reauthorizing the USA FREEDOM Act of 2015. The Computer & Communications Industry Association is calling on senators to maintain due process and civil liberties protections for US citizens under current surveillance authority and to use this periodic reauthorization to re-evaluate whether the law…

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CCIA Encouraged by Increasing Support For Federal Privacy Legislation

Washington – The New Democrat Coalition, representing more than 100 House Democrats, has announced support for federal privacy legislation introduced by Congresswoman Suzan DelBene, D-Wash. The bill would give consumers control over their personal information, empower the Federal Trade Commission with additional tools and resources to patrol online privacy practices, and ensure that individuals across…

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